ACTING LIKE A TRADEMARK OWNER: DON’T FORGET THE THREE P’S
Once a business has gone through the trouble of securing protection for its brand by clearing and registering its mark, it is essential...
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LITTLE EFFORT, BIG PAYOFF: TRADEMARK SEARCH AND CLEARANCE
One of the more sympathetic (and frustrating) things I see as a trademark lawyer is when a new startup or small business “kind of, sort...
CHOOSING A TRADEMARK: MAKE IT DISTINCTIVE
A lot of consideration goes into choosing a trademark. Not only do you want to make the biggest impact coming out of the gate, but you...